Fredrick D. Ashbury PhD is president of PICEPS Consultants. Inc. He has 19 years experience in behavioural research and program evaluation in health and education. He earned his doctorate at York University, Toronto, Ontario. Dr Ashbury has held senior positions in the following organizations: PAE Research, Workers’ Compensation Board of Ontario, National Cancer Institute of Canada, OpTx Corporation, Bridgesite Clinical Research, Inc., and CAREpath Research Institute. Effective January, 2009, he will be Editor-in-Chief of the international, peer-reviewed journal, Supportive Care in Cancer. His research interests include cancer prevention (primary and secondary), cancer patients' experiences at point-of-care, including physician-patient interaction/communication, patient quality of life and supportive care, intervention research and program evaluation.. Dr Ashbury consults to government, not-for-profit and private sector organizations in Canada, the US, Germany, Australia and the UK. He holds an academic appointment at the University of Toronto, in the Department of Health Policy, Management and Evaluation. His previous university appointments include McGill University, the University of Manitoba, the Ontario Institute for Studies in Education, and Guelph University. Dr Ashbury has, with his colleagues, received funding from leading granting agencies, foundations and pharmaceutical company sponsored studies in Canada and the US. Dr Ashbury has published and presented more than 65 papers in peer-reviewed scientific journals, scientific abstracts, book chapters and public documents. He is a collaborating author on the book, Opportunity and Uncertainty: Life Course Experiences of the Class of ’73. He is a member of the board of directors of the Childhood Cancer Foundation (Candlelighters) Canada, and is a member of the National Medical Advisory Board of CAREpath Inc. He also served for 10 years as a director of the Canadian Association of Psychosocial Oncology. Dr Ashbury is a member of numerous professional organizations, including the American Society of Clinical Oncology, the Canadian Association of Psychosocial Oncology, American College of Epidemiology and the Multinational Association of Supportive Care in Cancer.